Understanding genomics and its impact isn’t just for scientists anymore. Public engagement in genomics is key to unlocking the potential of this innovative field and bridging the gap between science and society. By translating cutting-edge research into real-world impacts, we can drive positive changes in policy, ethics, privacy, and access to genetic information and technologies.
Samantha Yammine, @Science.Sam
Ontario Genomics is on a mission to spread the word about genomics in Ontario. With the help of a genomics advocate and science communicator, Samantha Yammine, better known as “Science Sam”, we’re bringing genomics to your screen. Our shared passion for making science accessible has led to an exciting collaboration.
Our goal is ambitious yet simple – to educate and engage by making genomics accessible. By demystifying genomics through captivating Reels and Posts, we reach students, researchers, and the public beyond our typical social media echo chamber. Our campaign covered diverse genomics topics like Food Systems, Environment, Healthcare, and Big Global Challenges. Through 50,703 impressions, 45,241 accounts reached, and 3,362 interactions, we’re sparking conversations that matter.
Genomics goes beyond lab coats; it is critical for frontline healthcare workers. The Canadian Nursing and Genomics (CNG) steering group, alongside Ontario Genomics and additional partners, empowers nurses in the age of precision health. Through educational videos, we’re breaking down the importance of genomics for patients and nurses. We’re also laying out an engagement framework and priorities for action. Collaboration among nurses across different practice areas is a strategy to bring genomics into everyday care. And let’s remember the crucial role of nurses in addressing the ethical and equity issues tied to genomics.
Our commitment to public engagement and knowledge translation doesn’t stop here. Ontario Genomics is always in action, striving to keep you informed. From campaigns during Ontario Agriculture Week to Science Literacy Week, we’re here to share stories, initiatives, funding opportunities, and real-world impacts of genomics. It’s not just about abstract concepts; it’s about how genomics is changing lives.
Genomics isn’t just for scientists—it’s for you, me, and everyone. Through collaboration, education, and engagement, we’re paving the way to a future where genomics benefits us all. Together, we’re bridging gaps, translating knowledge, and unlocking the potential of innovation.
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